Automotive Engineering highlights issues related to automobile manufacturing - including vehicle parts and accessories - and the environmental impact and safety of automotive products, production facilities and manufacturing processes. The development of automotive engineering is fast and checkless meaning that companies always need to be up-to-date in order to be able to operate in a competitive way. Therefore, knowledge and the right infrastructure are of high importance to be competitive.
(EY Global Automotive and Transportation, 2015)
The automotive industry is a growth industry, especially in Argentina and Mexico seeking for new innovations to reach further growth. In Brazil the automotive industry is currently stagnating due their capabilities to react on new market demands such as new technological developments.
Therefore, all partners are highly dependent on the automotive industry in terms of economic stability. Still, all partners from Argentina, Brazil and Mexico are facing one big issue which can prevent them from further growing in the automotive industry which is the lack of highly educated engineers focusing on automotive development.
Currently, all three participating countries are highly important for the production of automobiles worldwide but very little is done in the area of development and advancement of technological research which is essential for further economic growth related to the automotive industry. (World Economic Forum, 2015) The ASCENT project aims to improve the current situation at the participating higher education institutions and the regional industries that are connected.
Through expert training, academic staff, students and companies will receive upgraded knowledge on automotive engineering and sales management for engineers to reach the following aims:
To expand the generated knowledge in the project, a network for automotive engineering and sales management for engineers will be established. Furthermore, through the intensive cooperation with companies, associations and governmental bodies throughout the ASCENT project, the university-business cooperation will be improved.
The main target groups within the ASCENT project are as following:
ASCENT capacity building trainings: Building up know-how within the six HEIs in Argentina, Brazil and Mexico on automotive engineering, sales management strategies and soft skills for engineers during 4 trainings in Argentina, Brazil and Mexico to improve capacities for more initiatives on the topics.
ASCENT network and knowledge transfer platform: Establishing a network which aims for international exchange on the topics of automotive engineering, sales management strategies and soft skills for engineers among all target groups of the project. Attached to the network also a knowledge transfer platform will be established aiming at sharing knowledge among the members of the network on the project´s core topics and to spread the existence of the competence centres as expertise hubs.