This joint publication was finalized with joint efforts to give the reader an overview of current trends and challenges in research related to automotive engineering and sales management practices. All LA partner institutions analyzed the changes in the automotive industry and exlain how the establsihed competnce centre and the need for increased uni-business collaboration continue to be of utmost importance to generate a positive impact on regional development. Furthermore insights into the lessons learnt of the ASCENT project team are discussed in the last chaper.
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