ASCENT - COMPETENCE CENTRES FOR AUTOMOTIVE ENGINEERING AND SALES MANAGEMENT To increase the positive impact on regional economic development in Argentina, Brazil and Mexico

FH JOANNEUM | Alte Poststraße 149 | 8020 Graz | Austria – Europe | www.fh-joanneum.at | Imprint

What ASCENT is

Expressed simply, automotive engineering can be defined as:
Automotive engineering is a branch of vehicle engineering, incorporating elements of mechanical, electrical, electronic, software and safety engineering as applied to the design, manufacture and operation of motorcycles, automobiles and trucks and their respective engineering subsystems.
FISITA - Fédération Internationale des Sociétés d'Ingénieurs des Techniques de l'Automobile, 2009.
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The development of automotive engineering is fast and checkless and companies always need to be up-to-date to be competitive.

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Automotive industry is confronted with increasing complexity as a result of increasing numbers of products and options, shorter technology cycles and pressure to innovate. But without pressure, there would be no diamonds and competition makes efficiency, inventiveness, flexibility and decisiveness mandatory.

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Production and Sales

Sales and production are globally booming. In Latin America, the growth in the automotive industry is stagnating, meaning that actions need to be taken in order to be competitive and recent trends in automotive engineering have to be followed again.

How it Works?

Automotive innovation works in a very efficient flow.

Research and Design

Finding solutions to engineering problems and designing new products or/and improving existing ones.


Planning and designing new productive processes, that are precise and robust.


Insert new products to the market and manage sales introducing more effective marketing campaigns.

Latest News

Articles on whats trending about the ASCENT project

Kick-Off Meeting

March 2018

The consortium took the possibility to get to know each other and work on a dynamic start of the project.

All ASCENT partners implemented the focus groups until the end of August 2018.

FH JOANNEUM | Alte Poststraße 149 | 8020 Graz | Austria – Europe | www.fh-joanneum.at | Imprint
"The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsi¬ble for any use which may be made of the information contained therein."
Project number: 585796-EPP-1-2017-1-AT-EPPKA2-CBHE-JP